Anadiplosis
End one clause with a word that begins the next clause.
What & why
Repeating the last word of one clause at the start of the next gives listeners a handrail between ideas. Because the linking word is already in working memory, each new clause arrives as a consequence of the one before it rather than a separate claim, so a sequence starts to feel logical and even inevitable. The repeated pivot also slows the line just enough to mark it as deliberate, which reads as emphasis rather than redundancy.
Before & after
“We need innovation. Leadership is important. Growth matters.”
“Innovation drives progress. Progress creates value. Value builds success.”
When you’ll use it
Motivational speeches: "Success requires effort. Effort demands dedication. Dedication builds character."
Change management: "Change starts with leadership. Leadership requires courage. Courage drives transformation."
Problem-solving presentations: "Innovation solves problems. Problems create opportunities. Opportunities drive growth."
Training sessions: "Learning requires practice. Practice builds competence. Competence creates confidence."
Pro tip
Create a chain reaction. Each ending becomes the next beginning.
Questions & answers
What is anadiplosis in rhetoric?
When should I use anadiplosis in presentations?
How does anadiplosis differ from simple repetition?
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