Example Markers
Use for example, for instance, such as to introduce evidence.
What & why
Abstract claims are hard to hold onto because they give the mind nothing concrete to anchor to. An example marker like "for instance" cues listeners that a vivid, specific case is coming, so they shift from skeptical processing to picturing it. Concrete cases tend to be easier to remember and to feel more believable than general assertions, and the marker also signals that you can back up your claim. That builds credibility while lowering the effort needed to grasp what you mean.
Before & after
“Quality improved.”
“Quality improved, for example, our defect rate dropped by half.”
When you’ll use it
Data presentations: 'User engagement improved significantly. For instance, session duration increased 40% and bounce rate dropped 25%.'
Problem explanations: 'Several issues emerged during testing. Specifically, login failures, slow load times, and broken links.'
Success stories: 'Our partnerships delivered results. For example, the Microsoft integration alone brought in 200 new customers.'
Pro tip
Flag an example before giving it.
Questions & answers
What are example markers in business presentations?
How do example markers improve presentation clarity?
What are most effective example markers for business communication?
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Practice this concept
Practice clearer flow
Record an answer and see how transitions and signposting hold it together. AI feedback on structure included.