Avoid Minimizing Language
Remove words like 'just,' 'only,' or 'a little' that diminish the value of your ideas.
What & why
Minimizing language is a form of verbal self-sabotage. When you say 'just a small idea' or 'only a minor suggestion,' you cue listeners to assign less value to what follows, an effect consistent with how anchoring shapes expectations. Minimizers often come from a wish to seem humble or to soften possible rejection, but they tend to backfire: research suggests pre-emptively devaluing your contribution doesn't earn kinder judgment, it simply lowers the bar others measure it against. Your framing becomes the lens through which listeners evaluate your ideas.
Before & after
“I just wanted to share a quick idea. It's only a small suggestion.”
“I have an idea that could help. Here's my suggestion.”
When you’ll use it
Prefacing ideas in meetings with 'I just think...'
Describing your work as 'just a small thing'
Introducing yourself as 'just the...' before your role
Softening requests with 'I only need a minute'
Pro tip
Delete 'just' and 'only' from your vocabulary when presenting ideas. Your ideas are worth full sentences.
Questions & answers
Why is 'just' considered minimizing language?
When is it okay to use minimizing language?
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