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A sunk cost and the choice still ahead

After a non-refundable ticket is bought, its price is already a sunk cost. Going and staying home still have different future consequences; separating those from the past payment helps clarify what remains a choice.

3–7 min

Questions you could explore

  • Which costs are truly unrecoverable?
  • When could continuing still offer more future benefit than stopping?

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Psychology

Can an option nobody wants change what people choose?

Choosing between two offers can feel different when a third appears beside them. A decoy is less attractive than one option on the relevant features, but its presence does not reliably change every decision.

5–7 min
Psychology

When a question reshapes a memory

After a car crash or a crime, the way an investigator phrases a single question can change what a witness remembers seeing. Research on eyewitness reports separates what someone originally observed from information introduced afterward, making question wording a crucial part of the evidence problem.

3–7 min
A sunk cost and the choice still ahead | Speech Topic | speaking.app