A summary and a call to action do different jobs
A summary tells listeners what to take away; a call to action asks what they could do with it. The two can support each other, but a clear request also depends on whether the audience has the information, opportunity, and ability to respond.
Questions you could explore
- What makes the proposed action relevant and feasible for these listeners?
- How could the ending change when the goal is understanding rather than a specific action?
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- Centers for Disease Control and PreventionDoes the material include one or more calls to action for the primary audience?
Distinguishes giving information from saying what an audience could do with it.
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Your topic carries over. Record up to 2½ minutes, depending on your plan.