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Can an option nobody wants change what people choose?

Choosing between two offers can feel different when a third appears beside them. A decoy is less attractive than one option on the relevant features, but its presence does not reliably change every decision.

5–7 min

Questions you could explore

  • What makes an option a decoy rather than simply another choice?
  • When does the way offers are presented change the effect?

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Psychology

When a question reshapes a memory

After a car crash or a crime, the way an investigator phrases a single question can change what a witness remembers seeing. Research on eyewitness reports separates what someone originally observed from information introduced afterward, making question wording a crucial part of the evidence problem.

3–7 min
Psychology

Why does RED printed in blue trip us up?

Imagine the word RED printed in blue ink. Saying the ink color can take longer than reading the word, especially when the two disagree. This is the Stroop effect: a simple demonstration that opens questions about attention, practiced reading, and competing responses.

4–5 min
Can an option nobody wants change what people choose? | Speech Topic | speaking.app