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Déjà vu and familiarity without a recalled memory

A place can feel familiar even when you know you have not been there before. Virtual-reality experiments on déjà vu change a scene's layout while asking whether people recognize the earlier experience it resembles.

3–7 min

Questions you could explore

  • Can familiarity survive when the memory that produced it cannot be recalled?
  • How could a memory experiment separate recognizing a scene from feeling that it is familiar?

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Psychology

Can an option nobody wants change what people choose?

Choosing between two offers can feel different when a third appears beside them. A decoy is less attractive than one option on the relevant features, but its presence does not reliably change every decision.

5–7 min

Can an option nobody wants change what people choose?

Psychology5–7 minChoosing between two offers can feel different when a third appears beside them. A decoy is less attractive than one option on the relevant features, but its presence does not reliably change every decision.

How can you miss something that is right in front of you?

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Psychology

When a question reshapes a memory

After a car crash or a crime, the way an investigator phrases a single question can change what a witness remembers seeing. Research on eyewitness reports separates what someone originally observed from information introduced afterward, making question wording a crucial part of the evidence problem.

3–7 min

When a question reshapes a memory

Psychology3–7 minAfter a car crash or a crime, the way an investigator phrases a single question can change what a witness remembers seeing. Research on eyewitness reports separates what someone originally observed from information introduced afterward, making question wording a crucial part of the evidence problem.

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