A preselected option can change an otherwise open choice
A study of retirement-plan enrollment at one US employer examined what changed when the preselected enrollment option changed. The available abstract describes a before-and-after comparison; assessing the full study requires its methods, and the result is not a rule for every choice.
Questions you could explore
- Why might someone keep a default they would not have actively selected?
- How could you distinguish convenience, inertia, and an apparent recommendation?
Start reading
- Brigham Young University ScholarsArchiveThe Power of Suggestion: Inertia in 401(k) Participation and Savings Behavior
The abstract describes a study of automatic enrollment at one U.S. employer. It is a starting point; the full methods are needed to assess the study in detail.
Ready to try your ideas aloud?
Your topic carries over. Record up to 2½ minutes, depending on your plan.