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The missing detail that makes a headline clickable

A headline promising ‘This one change cut our bill in half’ withholds the change itself. Words such as ‘this’ can point toward missing information, inviting the reader to open the story to fill the gap. Getting a click still leaves another question: was the answer worth the reader's time?

3–7 min

Questions you could explore

  • When does withholding a detail create curiosity, and when does it leave too little to care about?
  • How could an experiment compare an information gap with a headline that states the same detail directly?

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Media and information

What makes a historical source primary?

A diary and a history book stand in different relationships to the past, but neither is automatically beyond question. What counts as a primary source also depends on what you are trying to find out.

3–5 min

What makes a historical source primary?

Media and information3–5 minA diary and a history book stand in different relationships to the past, but neither is automatically beyond question. What counts as a primary source also depends on what you are trying to find out.

Media and information

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Five webpages repeating the same claim may lead back to one original report. Lateral reading looks beyond an unfamiliar page to investigate its publisher; following links upstream helps reveal where the evidence began.

8–10 min

Following a web claim back to its source

Media and information8–10 minFive webpages repeating the same claim may lead back to one original report. Lateral reading looks beyond an unfamiliar page to investigate its publisher; following links upstream helps reveal where the evidence began.

Media and information

What can a photo’s metadata actually prove?

An image file may carry a date, camera information, or a caption alongside its pixels. Those details can be useful clues, but some can be changed or removed as a file is edited and shared.

4–5 min

What can a photo’s metadata actually prove?

Media and information4–5 minAn image file may carry a date, camera information, or a caption alongside its pixels. Those details can be useful clues, but some can be changed or removed as a file is edited and shared.

The missing detail that makes a headline clickable | Speech Topic | speaking.app